First of all, let’s get something out of the way. I do not like all image emails. I don’t like getting them and I don’t like sending them. Especially if more than 50% of the image is text. Because you know how else you could do that? With HTML. However, I also don’t like when Read More
I, like 1 billion other people every month, use Gmail. And I, like probably 75% of Gmail users, check my email on my phone. So it is a constant surprise to me how many emails I get that don’t display well on my phone.
HTML email is special. There’s basically no agreed upon standards for HTML email, so every email app, every device, and every combination of factors can make your email render slightly differently. There’s a few things that you can do to make your user’s email experience more uniform, and more pleasant.